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As environmental sustainability and social welfare rise on consumers’ agenda, Neuhaus says she has observed a change in environment in Antwerp. “Once I was youthful [Antwerp was] tremendous dynamic. Enterprise was flourishing for everybody. Now after I return you possibly can really feel there’s one other temper… there’s much less cash than earlier than,” she says. Neuhaus’s story of splitting away from her conventional household enterprise into the extra high-tech world of lab-grown diamonds is symbolic of this modification within the air. With purchasers like Meghan Markle on her books, her lab diamond enterprise is prospering.
On the subject of jewelry, Neuhaus says that the true worth in diamonds, mined or lab-grown, shouldn’t be actually about worth or rarity. “It’s extra concerning the emotional worth,” she says, fingering an extended gold necklace with a inexperienced pendant on it hanging round her neck. “This was the primary piece of jewelry I made for myself.” Because of this, so long as diamonds maintain their emotional resonance, jewellers will proceed to promote them, each lab-grown and mined.
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Correction
This text has been amended because it initially acknowledged that lab diamonds had been ten instances more durable than mined diamonds – actually they’re ten instances extra sturdy. As well as, on diamond advertising campaigns, it has additionally been amended to state that the concept of diamonds being uncommon has been a fastidiously crafted advertising phantasm, moderately than “uncommon and valuable”.
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