Grown Brilliance Sustainable And Luxurious Lab-Grown Diamond Jewelry

How do many lab-grown diamond high quality and excessive jewellery firms that declare to be environmentally sustainable present proof to again such claims for his or her designs?

New York-based Grown Brilliance does the entire above, and extra. Embodying a brand new wave of fantastically designed and evidence-based sustainable lab-grown diamond jewellery, this model produces six stylistically numerous collections a 12 months. Whereas these are classics with an inventive twist, they’re additionally of notably prime quality: 95% of Grown Brilliance diamonds are I+ in shade, and VS2 or larger in readability. Led by founder and Inventive Director Akshie Jhaveri, the model’s provide chain, together with packaging, is carbon-neutral, due to offsets bought from the United Nations carbon off-set platform. In a transparent move, Jhaveri equipped this author with sustainable bona fides together with proof-of-sustainability certificates for her model’s diamond rising, slicing, sprucing and jewellery manufacturing services. As of this writing, Grown Brilliance is being audited by the sustainable trade commonplace group SCS World Companies. The aim is to acquire SCS certification as a carbon-neutral or climate-neutral jewellery enterprise.

Equally of be aware, Grown Brilliance is pioneering the e-tailing of sustainable lab-grown diamond jewellery by enabling prospects to have their customized designs quickly created with artistry and technical precision — at costs that evaluate exceedingly effectively to these of their competitors As Jhaveri defined, “Our web site’s Actually Customized software permits folks to design their distinctive lab-grown diamond ring, which we produce inside 14 days, all with out charging for this bespoke service.” (Grown Brilliance additionally presents Actually Customized necklace, earring and bracelet design choices.) Too discreet to say that almost all on-line jewelers cost for personalized design companies, Jhaveri targeted as an alternative on her model’s just lately launched “High Jewelry by AJ” vary.

“This design-driven assortment of valuable items,” she defined, “is focused in the direction of excessive web value jewellery lovers.” Impressed by a lifetime of appreciating historic Indian artwork, modern high quality artwork and design plus Jhaveri’s cosmopolitan travels, these hip however timeless silhouettes deepen the model’s luxurious providing. There are 33 ring designs featured within the Excessive Jewellery by AJ assortment, and each is called after a metropolis that Jhaveri has visited and personally recollects in captions accompanying every picture. (Suppose Barcelona, Cairo, Lisbon, and so on.) The expertise of studying Jhaveri’s design descriptions of jewels named after cities is conversational and colourful, like speaking to a considerate, jewelry-loving traveler. As a result of one feels Jhaveri’s enthusiasm, the user-friendly Grown Brilliance web site vibe makes for an intriguing learn.

Jhaveri produces the on-trend stock of her model with a dynamic staff. As she associated, “We now have 30 designers and CAD operators working in-house and we feature over 300 types of pre-set engagement rings, with over 4,000 variations, whereas the standard on-line retailer presents simply 20-50 types.” With a various number of Eternity bands and anniversary bands, it appears secure to say that most individuals will be capable to discover the model they like of their alternative of metallic shade, diamond form and price range. One of many website’s most topical, stylish and enticing choices is the Pink Carpet Assortment. Impressed by glamorous diamond rings worn by everybody from supermodels like Karlie Kloss and Miranda Kerr to pop artist Woman Gaga and actors like Blake Full of life, the Pink Carpet designs embody appreciable glamour and pattern attraction.

At Grown Brilliance, Jhaveri noticed, “Our Eternity bands are the preferred designs, and we inventory them in larger carat weights starting from eight carats to 26 carats, which are hardly ever stocked by different retailers. I imagine,” she added with a smile, “that each lady and man ought to have the chance to glitter in prime quality diamond jewellery designs which are worn to adorn them of their on a regular basis lives, in addition to for events and particular occasions.” Whereas 70% of Grown Brilliance prospects are 25-45 years of age, Jhaveri stated, “Since we feature such a variety of types and classes, our prospects span all age spectrums.” Types are designed for all genders, with a different number of men’s jewelry accessible on the location.

Born and raised in a household of jewelers, Jhaveri has been observing beautiful diamonds and diamond jewellery designs below a loupe since age 5. “I spent summers working with my father and have lengthy been fascinated by beautiful designs by among the finest Hong Kong and French jewelers,” she famous. When Jhaveri misplaced her father on the age of 16, she determined to take over his enterprise and study the manufacturing course of by observing the expert artisans within the household workshops. Jhaveri finally graduated from enterprise college and accomplished the diamond grading and jewellery design programs on the Gemological Institute of America (GIA) in Carlsbad, CA. to hone her expertise.

After working with a significant U.S. retailer for 5 years as a global sourcing director for high quality jewellery, Jhaveri moved to New York and met her now husband. He was a frontrunner within the U.S. jewellery wholesale house, and, she recollects, “working with him taught me how the wholesale jewellery trade operated.” After gaining expertise on the retail and wholesale entrance, Jhaveri noticed numerous gaps between what retailers have been providing and how much jewellery prospects are in search of. “With the intention to fill these gaps with stunning lab-grown diamond jewellery for numerous age teams and demographics,” she recalled, “I based Grown Brilliance.”

As a wholesaler, Jhaveri famous, one’s unique imaginative and prescient is altered a number of occasions earlier than the completed product reaches the buyer, and high quality management usually eludes the designer’s grasp. “The Grown Brilliance enterprise mannequin,” she defined, “gives us with a direct channel to the buyer, they usually inform us what they’re loving about what we’re doing.” Enacting strict high quality management, from slicing to sprucing to packing and transport completed jewellery to the client, Grown Brilliance high quality management extends all the way in which to the client’s feelings and psyche. “We provide all prospects a 45-day return coverage with zero questions requested,” Jhaveri associated. “We imagine this is likely one of the keys to our success.”

As a lot as Grown Brilliance focuses on design and buyer care, equal consideration is paid to sustainability. “We admit that sustainability is a piece in progress,” Jhaveri stated. “Though we’re already carbon-neutral by off-setting our carbon footprint, our long run motion plan is to turn into utterly sustainable all through our provide chain.” Grown Brilliance packaging is manufactured from recycled and eco-friendly supplies. As Jhaveri detailed, “Our bubble wrap envelopes are comprised of recycled plastic and the outer jewellery bins are comprised of recycled card paper. Our interior insert is manufactured from PVC and the be aware card is manufactured from recycled eco-friendly paper.” Philanthropic initiatives are additionally essential to the model’s sustainable technique. “We donate a proportion of income to an Indian group referred to as SRMD Love & Care,” Jhaveri stated. “We contribute to their initiatives that assist the surroundings, training and ladies.” (SRMD Love & Care’s annual experiences can be found for evaluate on-line.)

The social conscience embodied within the Grown Brilliance enterprise dynamic is unusually compelling. For instance, energetic and retired U.S. navy, first responders, medical professionals and lecturers all obtain a 10% low cost on purchases. (Insurance policies like this are comparatively uncommon within the high quality jewellery and excessive jewellery world.) What’s extra, Grown Brilliance is likely one of the few luxurious jewellery manufacturers that’s serving individuals who search stylish, lab-grown diamond jewels which are verified as being sustainably produced and ethically sourced. As Jhaveri stated, “Apart from being environmentally knowledgeable, our ideally suited buyer can also be good about saving their cash.” Noting that Grown Brilliance presents fantastically designed, carbon-neutral lab-grown diamond jewels with stones which are “two and a half occasions bigger than what a equally priced pure diamond would weigh,” Jhaveri stated, “Our aim is to construct long-term relationships with our prospects as we work in the direction of refining our designs and our sustainability.”