[ad_1]
Lightbox Jewellery, the De Beers-owned lab-created diamond jewelry enterprise, has confirmed it has been promoting lower-quality diamonds at a considerably lowered value.
The Lightbox Fundamentals assortment units lab-created white diamonds in a sterling silver setting with a minimal commonplace of SI readability, faint color, and a ‘superb’ reduce.
Free diamonds from the gathering have been out there since February.
In response to reporting by Rapaport News, a Lightbox spokesperson confirmed that diamonds from the gathering have been bought for as little as $US600 ($AU895).
“True to Lightbox’s mission – to make the flicker of a diamond out there to extra individuals, extra usually – Lightbox Fundamentals affords a still-beautiful stone at a lower cost, giving customers the chance to get essentially the most sparkle for his or her finances,” the spokesperson mentioned.
Previously, Lightbox has highlighted $US800 as an important value level. Per the corporate’s web site:
“Many lab-grown diamonds are priced identical to pure diamonds, misleadingly suggesting measurement plus high quality equals uncommon and costly. At Lightbox, prime quality comes as commonplace. The value simply displays the carat weight.
“Our main know-how additionally means we are able to create lab-grown diamonds in colours which can be extraordinarily uncommon in nature, like blush pink and gentle blue. And the worth? No distinction. At all times $US800 a carat.”
Lightbox was launched in 2018 and operates out of Portland, Oregon, producing greater than 200,000 diamonds annually.
In June of this yr, Steve Coe stepped down from his place as CEO. Coe joined the Lightbox undertaking in 2017 after spending greater than 20 years working with De Beers artificial diamond manufacturing unit.
Extra studying
Bigger is better for Lightbox lab-created diamonds
Lightbox launches loose lab-created diamonds for consumers
Lightbox issues new policy to disclose lab-created diamond treatments
The Perfect Storm: Lab-created diamond jewellery report
[ad_2]
Source link