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Final week, the corporate opened a 250-square-foot showroom on the primary flooring of Home of Showfields within the fashionable and more and more upscale Williamsburg neighborhood of Brooklyn.
Described on its web site as a “lifestyle discovery store,” Home of Showfields is a bazaar-style retail house that incorporates a rotating cache of manufacturers.
Every model has its personal house, which it then decorates in keeping with its aesthetic. Native information supply Greenpointers.com described it as “Tim Burton meets the Kardashians.”
There are two Home of Showfields areas in New York (Brooklyn and in Manhattan’s SoHo neighborhood) in addition to places in Miami, Los Angeles and Washington, D.C.
SEE: The Lightbox Area in Home of Showfields
An overhead view of the Lightbox idea retailer in Home of Showfields
“Lab-grown & pleasant. It solely takes two weeks to develop a 1-carat stone,” reads one wall of the idea store. For Lightbox, this new retail house is, partially, a possibility to teach customers.
One sectioned-off space of the house accommodates a pill pc the place customers can study extra about lab-grown diamonds.
Lightbox enters “the Home” as one in all greater than 20 manufacturers which are new for spring/summer season 2023 and can stay within the house by November.
Through the model’s six-month run, it mentioned it is going to take part in Showfields’ programming, live-activations and occasions, and likewise will use Showfields’ proprietary expertise for capturing retail knowledge and analytics.
Like most showrooms, the expertise at Lightbox is extra about giving customers the possibility to see, contact and really feel a collection of bodily merchandise from the initially online-only model than it’s about stocking the shop with a full assortment of knickknack to promote.
Guests can attempt on Lightbox jewellery, together with the model’s not too long ago launched drop earrings and items from the brand new “Mini Trio” assortment, however, reasonably than go away with a jewellery buy in hand, all orders need to be positioned on-line.
Lightbox outfitted the house with mirrors, prismatic crystals and hidden lighting components, all aimed toward placing the lab-grown diamonds of their greatest mild to glitter.
Arched wall nooks home product shows whereas the middle desk holds the jewellery visitors are capable of deal with.
There’s a mirrored-off part with a pill the place customers can study extra about lab-grown diamonds whereas mirrors and a seating space line the again wall, offering a spot for taking images and, the model hopes, sharing them on social media.
A lab-grown diamond and 14-karat yellow gold ring from Lightbox’s new “Mini Trio” assortment
“Participating with customers one-on-one is an effective way for a digitally native model like ours to construct and deepen connections,” mentioned Antoine Borde, who took over as CEO of Lightbox in November 2022.
“With its future-forward strategy and distinctive retail platform, Showfields provides us the flexibility to fulfill and interact with prospects and share the Lightbox story in a extra significant method.”
Grown by De Beers in Gresham, Oregon, Lightbox is sold online in addition to in 165 retail doorways in america and Canada, together with at Bloomingdale’s and Reeds Jewelers stores.
The model mentioned opening in Home of Showfields is a part of its general technique to “collaborate with best-in-class companions on and offline because it continues to develop its retail presence.”
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